When we created the Guide in 1989, we decided that group advertising wasn't going to work with our business model, so we took a different approach.
We decided to minimize the work that a motivated individual had to do to:
A) create maximum possible exposure for an antique row, and
B) still give each participating store or mall independent control over their individual presentation.
The answer was quite simple: we provide free display advertising for your antique row when 4 or more local businesses participate by buying our minimum entry-level ad.
This policy means that you are not compelled to organize yourselves into a group, like it or not. You can still benefit from the enhanced exposure you get from a group ad.
Just purchase and proof your own ad, and we do the rest for you and the others in town.
FREE DISPLAY ADVERTISING
FOR YOUR ANTIQUE ROW!
4-5 Shops get 1/4 page display ad
6-7 Shops get 1/2 page group display ad.
8-9 Shops get 3/4 page ad.
10 or More get a Full Page of display